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Opt-In Newsletters

Having spent considerable time acquiring a visitor/customer in the first place, it makes financial sense to market to visitors on a regular basis.

Indeed, research shows that a potential customer is seven times more likely to buy if they have had several contacts from the supply company. This is entirely true of emails contacts as well.

As part of the ‘Conversion’ process, it is strongly recommended to offer as many incentives as necessary to capture some data about your visitors – especially their email address. Once captured their details can be stored for future use on a database and emailed at leisure with regards to product updates, news, events, promotions – the list is endless.

Just as importantly – the database of potential customers can be categorized – making marketing even more accurate. For example, you can email different message to existing customers, potential customers, trade customers, retail customers, customers who have bought certain products etc. Again the opportunities are endless. The benefits of ‘Email Newsletters’ include:

• VERY CHEAP marketing to your TARGET AUDIENCE.

• Customer Loyalty.

• Ability to impart offers/warnings etc VERY QUICKLY.

• Measurability. You can see who’s read emails – who’s responded etc.

• Accurate Mailings. Customers can log in and update their own details & un-subscribe if they want to.