Email Marketing

Building up Your Mailing List to Succeed.
No matter what business you’re in, effective email marketing is a vital part of your business success. Indeed, the value of many businesses is in the email list they develop.

Rules about SPAM
If you email people for marketing purposes that you have never had any dealings with in the past or that haven’t agreed to receive your email, then it’s spam – pure and simple.

Wanted, Useful Emails.
Email marketing to individual subscribers requires the following:

1. Prior consent (opt-in), or an existing customer relationship
2. Clear identification of the sender
3. The provision of an address that the recipient can contact to withdraw their consent.

There are issues about data protection as well and it basically involves having a duty of care not to pass on peoples’ details to third parties without their permission and ensuring that any records are kept safe.

Relationship Marketing
The biggest reason you should start to use email to communicate with your customers and leads is because it helps develop your relationship.

You need to offer an incentive to entice people to join your mailing list. Free information is a tried, tested and trusted method that works very well.

Convert TEN Times as many leads to sales – from the same amount of visitors - because the vast bulk of the sales can be a day, a week, a month or even a year or more down the line.

The Rule Of 7 Contacts
”Experts” suggest that it takes 7 contacts before a person will become a customer. Most people only send one or two.

But two out of every three marketing mails(from you - a known source) are ignored. So, Sending nine emails means you've only sent three!
The upshot - email regularly.

Other advantages of Email.
Email is Popular! First and foremost, email is simply the most common reason for going on the web.

Email Saves You a Fortune in Marketing Costs. Although there have been murmurings to charge people for email, it’s effectively free. You can send vast amounts of digital information to someone on the other side of the planet for zero charge.

Use Your Emails to Get More Business.
Use email to upsell & cross sell. Use email to Reduce Shopping Cart Abandonment. Use email to getting old clients back.
Use email for loyalty, brand awareness. Email is the most powerful communication medium to come along since the telephone.

Etiquette

Use Formatting to make the email easily readable and attractive.
Reply to unsubscribers, thanking them for their interest and enquiring (gently) why they are unsubscribing.
Spellcheck your email before you send it!
Don’t send large attachments – I’d say no more than 2 MegaBytes
Recommend other peoples services as well as your own so that you’re seen as offering balanced information.

Consistency. Be consistent and drip feed email (consistenty!) at a suitable frequency dependent on your circumstances.

Get More Info!

For more info just call us on 01242 690586 or use our contact form.

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